What We Do
We are full-stack! Technology is constantly evolving, and trends change both regularly and abruptly. So we offer a complete menu of digital services to smooth out the bumps, expand your competitive reach, and avoid reliance on a single source of business.
- Content Marketing
- Web Design
- Search Engine Optimization (SEO)
- Social Media
- Reputation Management
- Paid Ads
- Video Marketing
- Voice Marketing
- Google My Business management
- And whatever else keeps your phone ringing! While we focus on fundamentals, we continually rethink our tactics and approach.
Why these services? Good Question!
Here, roughly, are all the ways you can connect with your customers – the marketing world as we know it:
What do you notice about this little matrix?
Three-fourths of it is on the web!
Let that sink in for a minute: 75% digital. Some of it’s free and some of it’s paid, but modern marketing is digital marketing. (Traditional marketing – the analog kind – is alive and well, but not nearly enough if you want to grow. Your prospects can’t talk back to you, research you, or read your reviews.)
“Anybody who dominates, is dominating online.” These aren’t our words, but we wholeheartedly agree with them. If you neglect the virtual side of the game, that’s exactly what your competition wants you to do.
So, starting with your central virtual asset – your website – we go to work for you on the digital front. Optimizing, polishing, branding. Positioning you to be seen on your customer’s screen, wherever they may be looking. The best competitors are established on all the major sites and platforms.
Also, each part of your web presence influences the others. When the search engines see that you’re active on all corners of the internet, they feel better about promoting you, which leads to more direct sales. We make sure you profit from this synergy.
It’s hard to overstate the benefits of marketing in all areas. Besides complimenting each other, they also compensate for each other during slowdowns. If leads from social media dry up, you always have paid ads; if your website leads are low, the review sites can pick up the slack.
More tools at your disposal, means more flexibility. “Flexibility is the key to stability.” Again, not our words, but we’ve learned the lesson well. Ebb and flow is normal, but everyone needs some consistency.
Depending on your industry and your clients’ tendencies, you may skip the paid ads, or you may be light on the social media. You may even pass on them both; we don’t believe in one-size-fits-all. But we do believe in a cardinal rule: Thou Shalt Not Dismiss the Internet. It is the premier vehicle for growing your business.
We like to think that we know when to stop talking, so we’ll leave it at this: the online world is changing every day, keeping up is a full-time job, and you should have some help in the battle. It’s getting to the point where the internet isn’t even optional anymore – digital marketing services are right up there with legal and accounting. Give us a call and put our expertise to work for you!